During my employment at Cube Creative Limited, I had the exciting opportunity to undertake the design project for the New Armcon CemenTech website. This project involved the creation of a user-friendly platform that would enable users to customize their plant machinery orders. The task presented an intriguing challenge that I eagerly embraced.
The objective was clear: to develop a website that would empower customers to personalize their machinery orders according to their specific requirements. With a deep understanding of Armcon CemenTech’s products and the needs of their target audience, I embarked on designing an intuitive and visually compelling digital experience.
To start, I conducted extensive research to gain insights into the preferences and expectations of the target users. This research provided valuable guidance in terms of user interface (UI) and user experience (UX) design. Armed with these insights, I meticulously crafted wireframes and prototypes that prioritised usability and a seamless ordering process.
A key aspect of the project was to create a user-friendly customisation interface. I implemented interactive features that allowed customers to select various options, such as machine size, power specifications, additional accessories, and more. By providing clear visual representations and concise descriptions for each choice, I ensured that users could easily navigate through the customisation process and make informed decisions.
In addition to the customisation functionality, I focused on creating an aesthetically pleasing design that aligned with Armcon CemenTech’s brand identity. Through careful selection of colors, typography, and imagery, I aimed to evoke a sense of professionalism, reliability, and innovation. The overall design was intended to enhance the user’s trust in the brand and reinforce Armcon CemenTech’s position as a leader in the industry.
